Cookie Policy
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, provide information to website owners, and enhance user experience.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.
2. How We Use Cookies
Makutet uses cookies and similar tracking technologies to:
- Enable core website functionality
- Remember your preferences and settings
- Analyze how you use our Services
- Improve and personalize your experience
- Deliver relevant advertisements
- Measure the effectiveness of our marketing campaigns
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. They include:
- Authentication cookies: Keep you logged in as you navigate the site
- Security cookies: Protect against fraudulent activity
- Load balancing cookies: Distribute traffic efficiently
Legal Basis: Necessary for contract performance and legitimate interests
3.2 Functional Cookies
These cookies enable enhanced functionality and personalization:
- Preference cookies: Remember your language, currency, and region settings
- User interface cookies: Store your UI preferences (dark mode, font size)
- Travel preference cookies: Remember your travel style and interests
Legal Basis: Your consent (can be withdrawn anytime)
3.3 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Services:
- Google Analytics: Track pageviews, session duration, bounce rate
- Hotjar: Understand user behavior through heatmaps and recordings
- Custom analytics: Monitor AI performance and feature usage
Legal Basis: Your consent (can be withdrawn anytime)
3.4 Advertising and Marketing Cookies
These cookies are used to deliver relevant advertisements:
- Targeting cookies: Show ads based on your interests
- Retargeting cookies: Display ads for Makutet on other websites
- Social media cookies: Enable sharing and track ad performance
- Conversion tracking: Measure advertising effectiveness
Third-party advertising partners include:
- Google Ads
- Facebook Pixel
- LinkedIn Insight Tag
- Twitter Ads
Legal Basis: Your consent (can be withdrawn anytime)
4. Other Tracking Technologies
In addition to cookies, we use:
- Web Beacons (Pixels): Invisible images that track email opens and webpage visits
- Local Storage: Browser storage for offline functionality and preferences
- Session Storage: Temporary storage that expires when you close your browser
- Device Fingerprinting: Analyze device characteristics for security purposes
5. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third parties include:
- Analytics providers: Google Analytics, Mixpanel
- Advertising networks: Google Ads, Facebook, LinkedIn
- Social media platforms: Twitter, Instagram, Pinterest
- Payment processors: Stripe, PayPal
- Customer support: Intercom, Zendesk
These third parties have their own privacy and cookie policies. We recommend reviewing them.
6. Managing Your Cookie Preferences
6.1 Cookie Consent Banner
When you first visit our website, we display a cookie consent banner. You can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
6.2 Browser Settings
Most browsers allow you to control cookies through settings. You can:
- Block all cookies
- Block third-party cookies
- Delete cookies after each session
- Receive notifications before cookies are placed
Browser-specific instructions:
6.3 Opt-Out Tools
6.4 Do Not Track (DNT)
We respect Do Not Track browser signals. When DNT is enabled, we will not place non-essential cookies.
7. Impact of Disabling Cookies
If you disable or delete cookies, please note that:
- Some features may not function properly
- You may need to log in repeatedly
- Your preferences will not be saved
- You may see less relevant advertisements
- We may not be able to provide personalized recommendations
8. Updates to This Policy
We may update this Cookie Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website or sending you an email.
9. Contact Us
If you have questions about our use of cookies, contact us:
- Email: [email protected]
- UK Registered Office: Makutet Ltd, Royd Mount, Best Lane, Oxenhope, Keighley, West Yorkshire, BD22 9NA, GB
- Thailand Trading Address: No. 69/7, Village 7, Yan Yao, Khiri Rat Nikhom, Surat Thani 84180, TH
- Cookie Preferences: